Diamond jewellery as a gift is emerging in the market and not only in the corporate sector but with so many brand ambassadors advertising the brands, it is growing at an individual gifting platform too. The most recent, 'Swaranjali' from Adora, to hit the marquee is the signature collection of noted playback singer Lata Mangeshkar, which is said to open a new spectrum in the premium branded jewellery segment in India. Further the retail scenario which is on an upswing in India is said to be supporting the growth of diamond jewellery. There are exclusive jewellery malls opening up in the cities where some of the best brands in the country are deciding to set up shops. Such malls are guaranteed to bring about a revolution in the highly fragmented jewellery industry where the retailers could provide which consumers deserved and desired. This will redefine jewellery-retailing standards, which will encourage Indian consumers, NRIs and foreign tourists to spend more on jewellery thus boosting the Indian industry.
